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blue bits. red rocks.
Monday 26 April 2010

Years ago companies like P&G, Coca Cola and the other manufacturers would dictate to the stores that sold their goods how to do so, mandating marketing campaigns and product positioning. But now the balance of power has now shifted closer to the customer - to Wal-Mart and the retailers, who send Coca Cola back to change the taste of their drink and who tell P&G to pay for the privilege of managing Wal-Mart’s shampoo shelves. Amazon and Google are trying to become the Wal-Mart of the cultural world, increasingly dictating terms to their suppliers. But while the stories of Amazon and Google are part of today’s reality, they are not stories Clay wants to tell because they don’t fit his agenda. He would rather stick with Charlie and the finger biting. And that populism is a problem, partly because for all his promotion of the underdog Clay ends up consistently on side of the free market and against collective efforts by working people to gain a respectable source of income. Wikibollocks: The Shirky Rules

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