Monday 29 September 2008
Despite his efforts, Lichter himself got sucked into that fray. His content analysis of the transcripts of TV news broadcasts at the statement level is a respected and widely adopted methodology. This past summer, just as the view that journalists were going softer on Barack Obama than on John McCain was becoming widely accepted, CMPA issued a report showing that 72 percent of the statements in TV news reports about Obama in late spring and early summer were negative, whereas 57 percent of the statements about McCain were negative. Media Bias: Going beyond Fair and Balanced ☀
