Saturday 28 June 2008
Tata aims to produce for the bottom of the pyramid consumers, and all those sales will mean Tata becomes a global car kingpin. And global auto kingpins buy upscale brands to complete their offerings. This happens all the time in consumer goods industries, and it will happen here. It’s just that this time, it won’t be American companies in the lead, because car manufacturing tends to be driven by rising economic pillars, not mature ones. So get used to the Tata name. Somewhere down the road it’ll be on your car’s grill. M&A the Tata way ☀
