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The great myth of our time is the heroic pull-yourself-up-by-your-bootstraps tale of His Majesty the Autonomous Self (and how convenient is it that this selfsame trope is the foundational myth capitalism needs most for its continued political survival). But this myth needs no creeds to perpetuate its dominance, for it is woven into the very fiber of our being. We were all inculcated into the cult of individualism – by our families, who tell us we are special; by the vision of the American Dream; by schools, who demand that we specify fields; by advertising which compels us to carve out who we are by consuming certain commodities; by capitalism which teaches us that to succeed is to win in a competition of yourself against all others; and by the ever-growing new-age and pop psychology œuvre which tells us to create our own realities… But if everyone were to believe themselves as the center of their own universe in which they create their own world, values and all meaning – civilization would quickly deteriorate into solipsism, narcissism, megalomania and/or collective insanity. The Cult of Individualism

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