Monday 8 February 2010
NEW WAYS TO INCENTIVIZE WORK AND INNOVATION ☀
If I asked you: what is the best way to incentivize work and innovation in a large economic system? You would immediately respond: financial reward. However, that assumption might not be correct. Here’s why.
As a serial entrepreneur, I’m constantly thinking about building new businesses. One of my long standing dreams has been to start a real world company that operates like a massively multiplayer online (MMO) game. One reason I believe that this type of venture would work (and that my dream wasn’t purely a fantasy) is this simple insight: MMOs with persistent environments (aka “worlds”) have proven an ability to incentivize tens of millions of players to do billions of hours of work.

