So perhaps it’s time for a new kind of materialism, based on an economy of better, not more: one that is rich in the good-quality work created by providing useful services, that makes things which last and can be repaired many times before being recycled, allowing us to share better the surplus of stuff we already have. It is emerging now in things ranging from furniture to tools, cars, fridges, clothes and food. “Repair, reduce, re-use, recycle”, long a mantra of green economists, could be the basis of a new economic model that performs the neat trick of boosting demand without increasing consumption. Buy Nothing Day? There must be a better way to protest ☀
Monday 26 November 2012
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