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Saturday 10 November 2012

Tragically, the well-off and the poor are often united in capitalist culture by their shared obsession with consumption. Oftentimes the poor are more addicted to excess because they are the most vulnerable to all the powerful messages in media and in our lives in general which suggest that the only way out of class shame is conspicuous consumption. Propaganda in advertising and in the culture as a whole assures the poor that they can be one with those who are more materially privileged if they own the same products. It helps sustain the false notion that ours is a classless society. When these values are accepted by the poor they internalize habits of being that make them act in complicity with greed and exploitation. Who has not heard materially well-off individuals talk about driving through poor neighborhoods and seeing fancy cars or massive overeating of junk food? These are the incidents the well-off emphasize to denigrate the poor while simultaneously holding them accountable for their fate. bell hooks

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