…this article was supposed to be a book review of the upcoming O’Reilly title Subject to Change, but I was so appalled by its content that I felt compelled to shift focus to the more important issue of ethics in publishing. This book reflects a sinister trend in the tech book publishing industry that favors vapid, tedious material that serves to advise readers without revealing the big secrets. The purpose is for the authors (usually a group of writers, and most of them high-level managers) to promote their company and its services by giving readers just enough information. If they want the advanced material, they need to buy the rest at a premium price by going straight to the company for its professional services. Meanwhile, the publisher bathes in a sea of money while the authors relentlessly promote the book on their blogs and in their conference keynotes and panel discussions. Tech books have increasingly become corporate marketing vehicles, sacrificing the exciting A-list technical material that regular tech book buyers and enthusiasts have come to expect from companies like O’Reilly Media and Pearson Education. Subject to shill: tech books as corporate marketing ☀
Friday 9 May 2008
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