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blue bits. red rocks.
Tuesday 29 April 2008

Those trend lines tell an alarming story. The combined average audience for the big-three evening newscasts in 1980 was about 53 million viewers. By the fall of 2006, when Couric was getting ready to make the jump from NBC’s “Today” show, the three national evening newscasts had a combined audience of about 27 million viewers. How’s that for a trend line? The evening newscasts lost about half of their audience over 26 years. They lost viewers at a rate of 1 million a year, and they’re still losing them. Last week, according to numbers Nielsen released Tuesday, the combined audience was 21.5 million. CBS News ratings woes aren’t all about Katie Couric

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