Wednesday 6 January 2010
…a magazine on the web isn’t a magazine on the web. It’s a piece of the web that is shaped like a magazine, and tries to maintain magazine-like customs, functions and expectations. And, like, why. Why do that? It sort of worked when the Web was a series of static non-refreshing web pages, but now it’s about as likely as trying to cram a glossy mag onto the WELL. It’s not that print’s a medium, and the web’s a medium, and you get to migrate between media. The Web is a metamedium that turns everything it grips into network-culture. Bruce Sterling ☀
