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blue bits. red rocks.
Tuesday 5 January 2010

Ideas cannot become shared ideas without some awareness of those ideas. You and others will not share beliefs and behaviors regarding water ice in comets without first having awareness. But, in an age of markets, networks and organizations, we all can and do become aware of ideas without regard to their accuracy. Our understanding —even if completely inaccurate and wrong — can and does lead to shared ideas and shared values. When this happens, truth deviates from accuracy. We share ideas and accept them as truth even though they are inaccurate. All of which suggests that our future and the future of our children and others around the globe will become more sustainable when our markets, networks, organizations, friends and families put more effort into the shared idea of accuracy than the shared idea of truth. Accuracy and Truth

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