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Thursday 6 September 2012

The job of progressives is to speak morally to morally complex voters to activate the progressive moral system already there in their brains. That is, use your language, not conservative language. Repeat it. Brains don’t change without repetition. As with muscles, the more a neural circuit fires, the stronger its synapses get. My advice to Democrats: Say what you believe. And tell deep truths, like the truth that the Private Depends on the Public. It is not just an economic truth; it is a truth on which the moral basis of democracy depends. It is truth that transcends individual issues, even crucial ones like Medicare, education, abortion, the environment. A budget that systematically defunds public institutions soon destroys them forever. Public institutions take a long time and a lot of citizen effort, dedication and funding to build and maintain. When the Public itself is defunded and its institutions destroyed, the moral basis of American life - the ties that bind us together as a nation - will be gone. Unregulated corporations with a dedication to maximizing short-term profit and not public benefit will not, and cannot, replace what public institutions do to serve our freedom. George Lakoff: Low Information or High Morality?

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