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Monday 7 December 2009

Going green” is now a trick to get you to consume more or at the very least continue to consume the at the same rate and send more of your money into the economy since you think that it costs more to be ethical and moral in production and supply chain practices. However, since most consumers don’t know what this cost should be or where products actually come from, all a corporate marketing department needs to do is brand it as such to make you “feel” better about consuming. And that’s all it is. In order to change environmental, political, labor, etc. practices there needs to be much larger changes in not what people consume, but in how much they actually consume. If you keep consuming what you do and do not change fundamental consumption habits regarding how much money you put back into the market cycle of business, the entire “green” brand has worked in reinforcing your consumption habits rather than change them. Drew Tatusko

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