Monday 23 November 2009
Murdoch-Microsoft deal in the works ☀
But there’s one gamble which does make some twisted sense: that Microsoft is an irrational consumer. It’s easy to believe that it may spew senseless riches into publishers’ pockets, radically distorting the news market, just to spite Google. In this case, Murdoch could be wringing cash out of a market he knows is doomed to implosion or assimilation. And he doesn’t even have to be an evil genius, either: he just has to be smarter than Steve Ballmer.
