Tuesday 29 January 2008
Research from internet ad network Mindset Media confirms the ad’s personification of Mac users as superior and self-satisfied. Its recent Mac user “mind-set profile” — a psychographic ranking system that scores respondents on 20 different elements of personality — found them to be more assured of their superiority, less modest and more open than the general population. Mac Owners Are Just Like, Well, the Mac Guy ☀
