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Sunday 11 October 2009
Rupert Murdoch Says Google Is Stealing His Content. So Why Doesn't He Stop Them?

Of course, that’s not even close to true. Curley and Murdoch’s macho outrage is calculated to be quotable, but it is fake.

Here’s why: go to Google News, or type a newsy topic like “Obama wins Nobel” into Google’s search box. What do you get? Headlines and very brief teasers linking to news stories from news sites. If you click on them, you are taken to that news site, where you can read the story, which is surrounded by that site’s ads. What, exactly, did Google steal in this scenario? If you don’t click on the link, you don’t see the story. If you do click on the link, you see the story on the originator’s Web site.

Instead of stealing, I would call this something else: a free service that drives lots of readers to news Web sites that wouldn’t get nearly as much traffic, if any at all, if Google didn’t link to their sites for free. That may not be as pithy as crying “thief!” But it has the advantage of being true.

Murdoch and Curley know this. How do we know they know? Because if they really thought Google was stealing from them, and if they really wanted Google to stop driving all those readers to their Web sites at no charge, they would simply stop Google from linking to their news stories.

Google doesn’t force Web sites to be included in its search listings. The people who run any site can remove it from Google’s results with a few keystrokes. All they have to do is go to the Web site’s robot.txt file and type this:

User-agent: Googlebot

Disallow: /

Poof, the site becomes invisible to Google. Their stories will no longer show up in Google searches. It will be as if they don’t exist.

It’s not like this is some big secret. Google even has a page on its Web site explaining step by step how to do it. Yet neither AP nor News Corp. has taken this simple step to stop the marauding Google pirates from pillaging their cargo. Why? Because they know that their traffic would dry up overnight. They’d rather blame someone else for their failure to compete in a changing marketplace. They happily take all the customers Google sends them for free, and then accuse Google of theft. Classy.

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