Thursday 29 March 2012
Young Adults Abandon Cars & Church ☀
An article in The Atlantic by Jordan Weissmann reveals that automakers are struggling to connect their products to teens and twenty-somethings. The problem isn’t the cars, or even the economy, but driving in general. Fewer young people are getting drivers licenses. In 1998 nearly two-thirds of potential drivers age 19 or younger had a license. In 2008 it was less then half. It’s hard to believe, but trends indicate young people in the 21st century no longer view a car as the symbol of adolescent independence. As one Toyota executive noted, “Many young people care more about buying the latest smart phone or gaming console than getting their driver’s license.”
