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blue bits. red rocks.
Monday 21 September 2009

Ronald Reagan, for example, could not have been president were it not for the bias of television. This is a man who rarely spoke precisely and never eloquently (except perhaps when reading a speech written by someone else). And yet he was called The Great Communicator. Why? Because he was magic on television. His televised image projected a sense of authenticity, intimacy, and caring. It did not much matter if citizens agreed with what he said or understood what he said. This does not in itself suggest that he shouldn’t have been president or that he did his job poorly. It is to say that television gives power to some while it deprives others. Neil Postman

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