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blue bits. red rocks.
Friday 28 September 2007

If I develop a relationship with a blog, I don’t go searching for it through the many layers of an adventure game that is newspaper-site navigation. I don’t treat a newspaper as a portal to my blog relationships. I don’t recommend a brand and address that has too many dots and too many slashes in it. I mostly find posts via links from trusted peers or through RSS subscriptions. Blogs spread not because they reside on huge sites but because they have relationships with people, because the are viral. And the way to be viral is to live at the same level as other linkers: blog to blog, brand to brand, person to person. The problem with newspaper blogs is …

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