Tuesday 28 April 2009
Inventing the Future in Iowa ☀
- Gift registries for weddings, anniversaries, graduations, babies, retirements and holidays are important opportunities.
- Obituaries offer chances to send flowers and contribute to memorial funds.
- Our products and content relating to the arts and entertainment must include opportunities to buy tickets to movies, concerts and other events online or to buy books or download songs.
- Sports sites will offer chances to buy tickets, clothing, memorabilia, etc.
- The calendar will offer registration for events and classes, ticket sales and so on.
- Dining content will include opportunities to make reservations or buy gift certificates.
- For Hawkeye sporting events, community festivals and University of Iowa events such as graduation and orientation, we will offer chances to make reservations online for lodging, meals and entertainment.
- Our iGuide business directory needs to include options for coupons, gift certificates, direct purchases, making reservations, placing orders, requesting information.
- When we use traditional ads priced by how many thousand people see them, we should seek to include options to click to download a coupon, buy a gift certificate or order a product, delivering more value for the business and a bigger pay-for-performance cut for us.
