Tuesday 28 April 2009
The reasons for [Rick] Warren’s success are probably complicated. My view is that he connects with the widest possible number of needs that his parishioners have. Saddleback doesn’t only address needs to worship, but needs to belong, to get recognition, and to satisfy longings for meaning and for a sense of agency. They relate to their members as whole people, not simply as “members.” This is the lesson that other organizations can and should learn. When you connect with people on all levels, they become more engaged, loyal, and active in your organization. Sounds simple, right? It’s not. Psychology Today ☀
