Word from inside the Mitt Romney 2012 presidential campaign team is that Romney will abandon his 2008 strategy of seeking to win over social conservatives—evangelical or born-again Christians—for whom his Mormonism is a major deterrent.
In 2008, the Romney campaign had hoped the candidate’s clean-cut, family-man profile would be enough to win over socially conservative Christians, many of whom harbor deep misgivings about Mormonism fed in large part by a thirty-year campaign of “spiritual warfare” against Mormonism begun in the 1980s by evangelical Christian anti-“cult” ministries.
Romney’s 2008 candidacy was consistently shadowed not only by evangelical Christian anti-Mormon animus but also by general public misunderstanding of Mormonism and popular ridicule of Mormon beliefs and practices. Romney opponents and media personalities mocked everything from arcane nineteenth-century teachings by LDS Church leaders to the daily wearing by observant LDS Church members of devotional garments under one’s street clothes, a deeply personal form of religious practice dear to Mormons as an expression of personal commitment to the faith.
Is it time for 2012 presidential election campaigning already?
Yeesh.
/em seems to recall that it was just not long ago we were all celebratory for the onset of hope and change for America with the inception of the Age of Obama…


